> Marketing Strategy
In my MBA class Marketing Strategy, students were tasked with finding a firm that got "remarkable" success in its specific market(s) and explain how and why this company achieved the success from a marketer’s perspective. The purpose of this presentation wasto significantly broaden the audience’s horizon about marketing strategies, and therefore we were highly encouraged to discuss a case that has innovative, ways of doing marketing. For this, I decided to do my presentation on the Coca-Cola Company, as I have also known them to be dominant in the marketing and advertising realm. Below is a link to my presentation (see notes section within slides to see what was for what was discussed):
For the Marketing Strategy final project, students were tasked with choosing a company that has "serious" problems in its market(s). Students had to analyze the fundamental and practical reasons that lead to the problems, and formulate a series of marketing strategies to solve said problems. For this, I conducted my research paper topic on Nestlé, as they have been scrutinized heavily for CSR concerns over the years, and I saw room for improvement in marketing and PR to help fix these problems. See paper below: